The Situation with Abercrombie and Fitch

WSJ – With their quick rise to fame, the cast of MTV reality show “Jersey Shore” has cashed in on a number of endorsement deals, including weight loss supplements, alcohol and bronzer. But here’s a first. Teen apparel retailer Abercrombie & Fitch Co. is offering to pay Michael “The Situation” Sorrentino not to wear its merchandise. The New Albany, Ohio company released a statement Tuesday evening titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read. The company also extended the pay-to-not-play offer to the other Jersey Shore reality stars and said it was “urgently waiting a response.” Last year, Mr. Sorrentino gave an interview to New York magazine where he said, “Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself.” A&F confirmed that it sold that shirt as part of its “humor graphic tee assortment.”

Mike Sorrentino is an awful person. So awful that people are now paying him to not be associated with them. Clearly, Abercrombie is run by a bunch of idiots. This story is blowing up twitter and the interwebs right now. Nobody can utter the word Abercombie without thinking of Jersey Shore and The Situation. CNBC just ran the story. Good call, Abercrombie. Guess what? I’m connected. I’m in the loop. My wife gets People Magazine. I run a real awesome blog… and I had no clue that this idiot wore your clothes. I’d have bet the farm he only owned Affliction and Ed Hardy tees. Now? My assumption is that when he’s wearing clothing… they are A&F head to toe.

Wait, is that what’s going on here? Are you mind effing all of us, Abercrombie? Is this your ploy? You WANT to be associated with the Jersey Shore, don’t you? It’s like the most popular show on TV, right? Little Situation wannabes are gonna be coming out of the woodwork, storming a mall near you buying up all your A&F clothes. You sneaky bastards. Tell ya what… as my boy LT pointed out, if you really wanted to disassociate yourself with somebody… you might want to pay Yahoo! Sports to take this picture down as the top image on the story of the summer. Because if there’s anybody slimier out there than The Situation, it’s Uncle Nev.

The U of Miami Scandal: Nevin Shapiro and a second source said this photo of the booster and Kellen Winslow Jr. was taken in Shapiro’s VIP section of Opium Garden nightclub in 2003.

Just a thought, ya jackwagons.


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